Trailers are used to give an insight to what a new film will be like. This helps attract an audience so when the film is released there will be people wanting to see it. They also help to promote the film and are often uploaded onto sites like Youtube, facebook etc to make it viewable to as larger audience as possible. The trailer will also reveal some of the main actors. This will help attract people who may not be intrested in the film itself but, however are fans of the actors/actresses and would want to see the film for that reason. Obviously trailers are designed to make the film look as good and as appealing as possible to attract as many people as possible. the trailer will also show any unique selling points (USP) for example 3D, famous actor or special effects.
Conventions of a trailer
Trailers will include release dates so that people know when they are able to see the film. also actors so that people know who is going to be in it and this may also influence their decission to see it or not if it has an actor they like. Clips of the plot and some narrative are usually given to give the audience an indication as to what the film is about and the general story behind it. Music is also used to give the trailer pace and more feel to it, this could also attract certain people. Throughout or at the end of a trailer credits are usually shown to inform the audience who was behind the making of the film.
Piranha 3D trailor analysis
Piranha 3D is a horror about an ancient species of killer piranha which come make and cause terror. The trailor informs us that they emerge from an earthquake deep at see and find their way into a recreational lake where they cause terror at a party. The films USP is that it is filmed in 3D and the trailor also gives an insight as to who the targed audience is. It shows violent shots of people being eaten by piranhas and also shots of young attractive girls at a party by the lake. This gives the idea that the film will appeal more to 18-26 year old males. The music starts calm and gradualy gets faster and more dramatic with the shots. The general pace of the trailer begins slow and increases as in gets more dramatic and action packed with short, snappy clips.
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